Leeds’ oldest continuously running pub, Whitelocks, had plans to sell its revived 1970s pale ale Double Diamond for 25p as part of a four-day promo.⁠ ⁠ But according to publican Edward Mason, the council pulled the plug the same day following a complaint, saying the deal breached mandatory licence conditions around minimum alcohol pricing and amounted to an “irresponsible” promotion.⁠ ⁠ After taking legal advice, the pub instead began offering the first 3.8% pint for free to thank loyal customers. Mason said the council later confirmed the free pint would be permitted. A council spokesperson said the original 25p offer would have breached licence conditions and confirmed it would not go ahead. ⁠ ⁠ For context, in England alcohol cannot be sold below cost price (duty plus VAT), and the NHS recommends adults drink no more than 14 units per week on a regular basis.⁠ ⁠ #pubs #leeds #ladbible