Olive Young (oliveyoung_global) has announced that Olive Young Festa will be held overseas this year, starting in Japan and the United States. Olive Young Festa is an experiential festival where beauty brands meet customers directly, showcasing their products and brand strengths based on Olive Young’s curation and trend insights. In other words, Olive Young Festa is going on a world tour. To help international audiences who may be less familiar with K-beauty, the event will feature various interactive experiences that make it easy to explore K-beauty routines, tips, and product strengths. The first stop will be “Olive Young Festa JAPAN 2026,” held at KCON JAPAN 2026 this May at Makuhari Messe in Chiba. In August, the event will continue in the U.S. with “Olive Young Festa LA 2026.” Especially in LA, the festival will be a large-scale showcase bringing together hundreds of brands in a space designed to highlight Olive Young’s signature curation and brand storytelling. Definitely som...