The creator economy is producing a new model for building media and businesses. A few months ago at the The DPP media festival, I had a great convo with kyurieff of scalablepod about where this industry is heading. One thing we kept coming back to: Most people still think the creator economy is about content. But the real shift is happening underneath that. Creators are becoming businesses. Audience is becoming leverage. And the creator playbook is spreading far beyond creators themselves. Brands, executives, media companies… everyone is now being pushed toward more direct, personality-driven communication. So the real story isn’t just the rise of creators. It’s the economic layer forming around people who own distribution. Curious what others here think: what shift in the creator economy do you think people are still underestimating?