90% of candidates Google you before replying. And most business owners have no idea what they find. Before someone joins your sales team—or buys from you—they’re quietly auditing your reputation. Indeed. Glassdoor. Google reviews. Customer feedback. A while back, we helped a growing company that couldn’t figure out why strong candidates kept ghosting after interviews. Their problem wasn’t compensation. It was three Glassdoor reviews from former employees that had been sitting unanswered for two years. Candidates were reading them before the first call. Once they addressed the reviews and intentionally started collecting new employee and customer feedback, recruiting improved within a few months. Here’s the simple takeaway: Audit your brand like a candidate would. Search your company. Read every review. Then start asking current team members and happy customers for honest feedback on 1–2 core platforms. Reputation isn’t marketing anymore. It’s recruiting infrastructure. If...