If candidates Google you… what do they actually see? Most owners think recruiting problems are a hiring problem. Often it’s a credibility problem. When a strong sales rep considers joining your company, they don’t start with the job description. They start with Google. They check reviews from two groups: employees and customers. If both are positive, the signal is powerful: this company must be legit. I’ve seen candidates decide to apply—or not—within minutes based purely on what they found online. One owner we worked with had solid revenue and a strong culture internally, but almost no online presence. Great team, great clients… zero digital proof. We helped them focus on just two things: customer reviews and employee feedback. Within months, candidates started referencing those reviews during interviews. Your move today: Ask one happy customer and one team member for a review this week. It compounds faster than most recruiting tactics. If you're working on building a sale...