Your candidates are Googling you before they ever apply. Most business owners obsess over job descriptions and compensation. But candidates often decide whether to apply long before they read either. They Google your company. What shows up matters more than most leaders realize. Ideally, the first page of Google verifies two things: Employee reviews Customer testimonials The most common employee platforms are Indeed and Glassdoor. And here’s something surprising: you don’t need hundreds of reviews. In many cases, just 5–10 employee reviews is enough for those profiles to start showing up on the first page of search results. That alone can change the perception of your company overnight. When candidates see real employee feedback, it reduces uncertainty and builds trust before the first interview. Do this today: Ask two current team members to leave an honest review on Indeed or Glassdoor. It’s a small step, but it compounds into a stronger recruiting brand over time. If...