✨ Great brands don’t just create products. They grow with the moments that shape consumer behavior. In a recent Minutes with Mike conversation, winky_lux co-founder natmack1 Natalie Mackey shared a simple but powerful insight: “All businesses evolve through either product innovation or marketing evolution.” Some brands scaled alongside the rise of major retail channels like Ulta. Others captured attention in the early days of Instagram and influencer marketing. The brands that thrive? They spot these shifts early and create products that truly connect with consumers at exactly the right moment. Some of the most admired beauty brands have done this wave after wave, continuously evolving to stay relevant. And that’s where the real magic happens. ✨ 💡 What platform or channel do you think will shape the next generation of beauty brands? DM for links to the episode Minutes With Mike is a PIMS-produced Podcast, hosted by mikeryan628 #BeautyIndustry #FounderStories #ConsumerBrands #...