Most sales teams are drowning in unnecessary complexity. When your reps have to sell into 10 different industries, everything slows down. The messaging changes. The objections change. The learning curve gets longer. Now imagine the opposite. A new rep joins your team and only needs to understand 2–3 industries. Suddenly the conversations repeat. The objections become predictable. The playbook gets tighter every week. We saw this happen with a client who narrowed their focus from 9 industries to 3. New reps ramped faster, leadership spent far less time answering random questions, and reps started hitting commission months sooner. Less complexity didn’t shrink revenue. It accelerated it. Here’s something simple you can do today: Write down every industry you currently sell to. Then circle the three where deals close fastest. Start building your messaging around those first. Focus beats variety in sales execution. Curious — how many industries are your reps actually selling in...