Slow ramp times quietly kill sales rep retention. If your reps aren’t making money fast, they won’t stay long. It’s rarely about motivation. It’s usually about the structure of the job. We worked with a company where reps handled everything: generating leads, calling them, running discovery, presenting, following up, and closing. Their sales cycle was about 45 days. That meant reps often waited 60+ days before seeing meaningful commission… and closer to 90 days before earning well. Not surprisingly, retention was a problem. The fix wasn’t better scripts. It was better role design. They split the early stages of the process. One person focused on generating leads and booking appointments. Closers focused on discovery, presentations, and closing. Reps got to revenue faster. Retention improved. Try this today: Map your sales process step-by-step and identify what actually requires a closer. Everything else is a candidate for support or specialization. The faster reps get to mo...