Seth Godin has been a business mentor of mine for years. Back in 2016, my husband Chris and I were such huge fans of Seth Godin’s work that we jumped at the chance to buy a limited-edition copy of his book, What Does It Sound Like to Change Your Mind? This thing is massive - it weighs as much as a toddler - and a decade after we made that purchase, I hauled it into our Boston studio because I was hoping he’d sign it. Can you guess what gift he brought with him for me? That same book!!! Not a surprise that we were all in tears. It was such a surreal moment to surprise HIM with the same book and finally that get signature I had always dreamed of getting. And here’s the crazy part: before this conversation, Seth had no idea how much he’d shaped me through his books, blogs, and courses. He didn’t know his ideas were the reason I stopped waiting for someone to “pick” me and decided to publish my first book on my own. And he definitely didn’t know that one decision would end up launching the...
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