🎬 Creating an original IP: is it worthless without marketing ? Ronald Muehlfellner, Brendan Fitzgerald, and Emmanuelle Bouilhaguet explain why even the strongest original IP needs smart marketing and promotion to succeed. In today’s market, no promo means no impact. 🎓 Discover and explore the opportunities IPs represent in the audiovisual marient with the IP Adaptation Bootcamp by @seriesmaniainstitute : an intensive, 3-day, 100% online program for international series producers, development teams, and business affairs managers. 📢 Applications are open until April 13th, 2026 ➡️ Register now to the IP webinar by clicking the link in our bio