Last night, @Vegas (Visit Las Vegas) teamed up with Sphere to debut the first-ever live mobile instant-win game on the Exosphere with the launch of Code Match, an interactive livestream that turned the world’s largest LED screen into a real-time game board. Hosted through the Visit Las Vegas digital channels, the broadcast invited viewers and players to log in to CodeMatch.com as the Exosphere revealed a series of three-digit codes every eight minutes; if a participant’s randomly assigned code matched the number displayed on Sphere, they won that round. Over the course of the livestream, 16 “Only in Las Vegas” prize packages were awarded, including experiences like tickets to The Wizard of Oz at Sphere, No Doubt Live at Sphere, VIP nightlife access, celebrity chef dining, luxury resort stays, and major event experiences such as the Formula One Las Vegas Grand Prix, UFC Fight Week, and NASCAR weekend packages. The groundbreaking activation showcased how Sphere’s massive exterior display...