Ever notice how many futuristic movies & TV shows include billboards? Blade Runner. Minority Report. The Matrix. The Jetsons. I Am Legend. 28 Days Later. Back to the Future. And plenty of others. Different stories. Different futures. Yet the skyline almost always includes signage and screens. Maybe Hollywood understands something marketers sometimes overlook. #OOH is one of the few media channels whose value increases as technology improves. That is exactly why the medium keeps growing. MAGNA projected U.S. OOH ad sales to hit the $10 billion mark in 2025 and reach $12 billion by 2029, with digital OOH continuing to expand its share of the market. #OOH #DOOH #FutureOfAdvertising #BrandBuilding