Most people think adopting AI is about finding the right tool. It’s not. It’s about understanding your business well enough to know where AI helps... and where it hurts. I just wrapped a consulting session with a retired professional launching her second act as a consultant. She’s already using ChatGPT daily for brainstorming, editing, and business strategy. She named it. She treats it like an accountability partner. That’s someone who figured out how to make AI hers. But here’s where she got stuck: She was paying hundreds a month for social media management while wondering if a $100/month AI tool could do the same thing. My answer? Maybe. But probably not. Because the human she’s working with isn’t just posting content. She’s telling her story in a way that connects - bringing out personality that no automation can replicate without serious setup. The real question isn’t “Can AI do this cheaper?” It’s “What does this task actually require and where does AI fit?” That reframe...