The Asian Football Awards.. Built by graft. Backed by the community.. ⚽️🏆 These brochures take me straight back to the early days. The late nights, the favours, the doors that stayed closed, the ones we had to push open, and the constant pressure to explain why South Asians in football deserved a proper platform in the first place. What people did not always see was the work behind the scenes to deliver the standard, year after year. Every edition was earned. Built from scratch with belief, kept alive through sponsorship and support, and driven by people who refused to accept being overlooked in a game we have always been part of. We have stayed the course because representation is not a trend. It is a responsibility. Every time a South Asian player, coach, referee, volunteer, administrator, media professional, or community leader is recognised, it moves the game forward and makes the pathway clearer for the next one coming through.. From day one we have been backed by our communi...