My biggest inspiration for the creative direction of the 🍄 #Eons brand was the great American master artist #DonaldJudd . Minimalism and boldness. Deconstructing the obvious representation and the way he said: "The new three dimensional work doesn't constitute a movement, school, or style. The common aspects are too general and too little common to define a movement. The differences are greater than the similarities." #BrandingThoughtsForTheDay #TrueStoryBehindCreatingTheEons