London isn’t running out of demand. It’s running out of land. Prime Central London cannot expand. No new districts. No new acreage. When supply is structurally fixed, pricing becomes a function of positioning — not optimism. Scarcity isn’t a headline. It’s leverage. The question isn’t “Is now the right time?” It’s whether your strategy reflects what you’re selling into. Serious sellers understand this. The best brokers build around it. #mrsuperprime #primecentrallondon