Business profits are not only possible, they are essential. A healthy business is a profitable business. Profit is not a dirty word. It’s the scoreboard of business success. Not sales volume..... PROFIT. As a business leader Be sure you are accounting for all expenses both hidden and real including your own time. If you aren’t properly paying for yourself for the value you bring to the company then you are masking the true financial ill-health of the business. #profitfirst