Ever wonder why you can’t stop doomscrolling? The answer goes back to 1957 — to B.F. Skinner’s research on reward and behaviour. In this video, I break down how Skinner’s Box experiment led to the discovery of variable ratio reinforcement, the same mechanism behind gambling addiction — and now, social media algorithms. But there’s a way to take control again: by becoming the creator, not the consumer. #DigitalDopamine #BehavioralScience #SocialMediaAddiction #MindfulTechnology #BeTheCreator