Yesterday was a historic day for maisonchemin . Our affordable luxury collection launched online and in 50 select JCPenney stores nationwide! This was not just a win for us but also a win for women and diverse founders who have struggled to enter and be recognized in the 60 plus billion dollar fragrance industry! Thank you JCPenney for betting on us! Now family, let’s show the world that we support founders and trailblazers who have the audacity to believe they belong, that they can make the world better one product at a time, and that they can create space for those who will come after! It was a beautiful day. Our hearts are full… Please shop the new collection at the link in our bio and amplify it in your networks. And if you can’t shop, please support us by amplifying our cause and brand within your network ! We love you! Mean it! 🙏🏽💋❤️ #maisonchemin #jcpenney #indiefragrance #nichefragrance #beoptamistic . . 💄:nickeymartin 👗: Dorothy Schumacher