Creatives, let’s talk about “MONEY ON THE TABLE” - An ewafrica_ panel topic discussion This conversation is LONG overdue. In the creative industry, it has become too normal to: Deliver work and start chasing payment Get delayed for weeks/months Be told “we’ll sort you out soon” Be offered exposure instead of compensation And mostly importantly, Royalties not being paid. Copyright infringement etc But let’s be clear: Paying creatives is not a favour. It’s a responsibility. Every time a creative is denied or delayed payment, it affects more than just that person — it affects the entire ecosystem: The quality of work Mental health & motivation Sustainability of talent Professionalism in the industry Because creativity is not free. Data costs. Equipment costs. Time costs. Energy costs. Growth costs. And if we truly want a stronger entertainment industry, we must build a culture where: Deposits are normal Contracts are respected Deliverables are clear Royalties / Payments are ma...