💄RUBY WOO by maccosmetics isn’t just a red — it’s a beauty plot twist. In 1999, while revisiting Russian Red, something unexpected happened: a sharper, louder, unapologetic red was born. Same pigment roots, but turned all the way up. That “mistake” became Ruby Woo — a shade that refused to stay in the background. Decades later, it crossed collections, eras, and even formats — from lips to gloss, blush, eyeshadow… and in 2016, into a fragrance with woods, florals and cherry notes that felt as bold as the color itself. Not designed to be iconic. Just impossible to ignore. maccosmeticsnl #ionlywearmac #emeacreator #maccosmeticsbnl