We're talking about menopause... great! But why does it suddenly feel like an infomercial? When the influencer becomes the brand! Welcome to the “hot flush gold rush”: pharma, wellness brands, coaches, influencers, even workplaces, all piling in with “solutions” and subscriptions for every symptom. The global menopause market is projected to hit ~US$24B by 2030. Here’s what women are saying about this marketing flood: ✅ It is overwhelming, confusing, and often fear-based. IF YOU DON'T DO THIS... IF YOU CAN'T DO THIS... YOU NEED TO LIFT HEAVY... ✅ It can frame menopause as a catastrophic midlife crisis, instead of a normal transition. MHT REDUCES YOUR RISK OF... [EVERYTHING]... BY 60% ✅ It pushes products that overpromise and underdeliver, while drowning out trustworthy info. THE BIGGEST MISTAKE WOMEN ARE MAKING IN THIS MALE-DOMINATED FITNESS WORLD IS... IF YOU'RE NOT DOING THIS... ✅ It distracts from the real midlife load: caregiving, work stress, financial strain, and ageism. ...