If you’re serious about blowing up your personal brand, you should focus on short-form and long-form equally in my opinion. I’ve worked behind the scenes with many world-class personal brands including Mike Thurston over the last 4.5 years to approve this message with full confidence. To keep it short(no pun intended), short-form brings you awareness and promotes you, long-form builds trust, connections and conversions over time. Both are crucial if you want to max out your efforts and get the ultimate ROI of building your personal brand organically. #creatortips #personalbranding #contenttips #authoritybuilding #entrepreneurtips #personalbrand