If you think about the word “follower,” it’s really not just a number or a random person - it’s exactly what it means: a follower. Someone who follows you, sticks with you, and might even buy from you if they share similar values and views on life. So what I mean by this is - if you truly want to attract your “tribe” and quality people to your account and business, there’s no way around sharing what YOU genuinely believe in. The people who usually struggle are the ones afraid of being too polite, too correct, or saying the wrong things. For example, if you follow and truly believe in the Keto diet — stand by it and share it. If you don’t - do the opposite, debunk the myth of that diet. Through this kind of communication, you’ll attract your tribe. The moral of this: if you “sit on the fence,” trying to play it safe by saying Keto can be both good and bad, and you don’t have a clear opinion - as someone who’s in shape - you’ll confuse your audience. Neither the believers nor the non-...