Simplify your message, but don’t make it boring or generic. Working with creators, we’ve noticed two common problems when sharing a message that people want to engage with: either you’re too clever and confuse your audience, or you’re too generic and create content like ‘motivation is key...’. You need to find a balance between optimizing your message to reach a broader audience and staying true to how you speak to your niche. #contentpsychology #creatorpsychology #creatoradvice #reach #smma #personalbranding