How it all started. From an unconscious drive to strive for the next level in my personal life, I transitioned from burning out on the gym floor as a fitness trainer - to building my personal brand online, then collaborating shoulder to shoulder with some of the world’s biggest creators and now a business respected in the industry. I am deeply grateful for all the lessons learned and the position I’m in today. Something sparked and pushed me into this journey to Dubai, and I truly believe we all have a purpose in life - it’s up to you to seek it out and find it. We’re just getting started eksplode! Thank you - my amazing team who has joined me on this journey. It began with me, a one man team, but now we’re a squad with a shared purpose! And if you don’t know where to start, well there is some hints in this video. And, of course, the biggest thanks to the main man for trusting me and our vision mikethurston - you are a legend! Let’s keep on building that legacy! 💥 With love, Elvis...