“Data is everywhere — your marketing automation, ads platforms, AI search tools, LLMs. Yet many companies still don’t know what data to track or how to access it.” — Tiffany Nwahiri, tiffanynwahiri Founder & CEO, 3rdandtaylor Had a powerful conversation with Tiffany Nwahiri, a leader reshaping how B2B marketing, growth, and data strategy come together in an AI-powered world. One key insight: Your website is no longer a digital brochure. It should work as a 24/7 salesperson, connecting messaging, content, and touchpoints wherever your buyers are. And when it comes to AI: It’s not about replacing people — it’s about streamlining their days and turning teams into supervisors of intelligent systems. Full conversation coming soon on my YouTube channel 🎥 How are you connecting data, messaging, and growth across your B2B buyer journey? #B2BMarketing #AIinMarketing #DataStrategy #Growth #MarketingTransformation Leadership 3rdAndTaylor DigitalEconomy DinisGuarda