In a recent conversation with Peter Jarich, Head of GSMA Intelligence, we discussed how AI is changing the telecom industry. While operators have used AI for years to optimise and automate networks, recent advancements, particularly in Generative AI, have made AI more accessible and widely adopted. Key Points: - AI is not new to telecom, but its role is evolving. Operators have long used AI for efficiency, but its impact is now broader. - AI monetisation is becoming a priority. Telecom companies are shifting from using AI for internal operations to generating revenue through services such as: - AI-as-a-Service, offering AI capabilities to businesses. - GPU-as-a-Service, selling access to GPU banks for AI applications. - AI Marketplaces, enabling customers to access AI solutions through telecom platforms. - Sovereign AI and geopolitics are influencing strategies. Some operators are focusing on keeping AI infrastructure within their countries. Peter Jarich said, "Efficiency is imp...