Interesting read. Welcome to the Sci-Fi industrial complex. "Nike and Boeing Are Paying Sci-Fi Writers to Predict Their Futures" "...“We’ve created a business around explicitly using science fiction to unlock innovation,” "..deep, participatory thinking about the future is something everyone could probably use more of." - by Brian Merchant. Writer, editor, quasi-science fictional human vice bit.ly/2P5Mrwv link in bio . . . . #vr #virtualreality #future #marketing #trends #fashion #virtual #world #creative #tech #futurelife #design #fashion #business #strategy #planning #entrepreneur #mixedreality #personal #data #bigdata #digital #scifi #writers #think #human #deep #design #designer #digital