You know how everyone’s trying to compete with AI on speed and cost?
That’s the mistake. You’re not supposed to beat the machine at being a machine.
But that’s what most people try.
They copy stock prompts, chase trends, automate everything. And before they know it, they’ve made themselves… replaceable.
In The Wolf Is at the Door, I wrote: “If you keep treating yourself like a task-doer, don’t be surprised when you get automated like one.”
That’s the real threat. Not just job loss. Identity collapse. You don’t get fired in a big dramatic moment. You get replaced one task at a time—until there’s nothing left but scraps.
The biggest mistake?
It’s not underusing AI. It’s misusing it without ever asking: What can only I do that the machine can’t?
If you want to stay relevant, don’t race the bots. Lead the work they can’t see. That’s how you turn AI from a threat… into your greatest strategic advantage.
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