One of the biggest mistakes people make in multicultural marketing is not knowing the actual hazards that exist for marginalized communities. What looks like a serene field to some is filled with landmines for others. From #matthewshepard to #ahmaudarbery if brands are putting out the content without the understanding and the ideaoloogy of making the world a better, safer place, then they are missing the point. Experience matters… People who have been there matter. In this episode of the socialstudiesshow erictung gives me a real view of the #outdoor #fashion #market with an Asian POV and I dropped a few gems myself. Please educate yourself about matthewshepard.org ahmaudarberyfoundation.org