Models are getting cheaper. AI models are free. Distribution isn’t. OpenAI builds the models. But the real money flows elsewhere. To the platforms packaging access. To the companies designing the UX. To the players owning discovery. Technology gets commoditized fast. Attention doesn’t. The new moat isn’t intelligence. It’s distribution control. If you’re building AI, don’t just ask what it does. Ask how it reaches people. Follow RABT for strategies that win beyond the product. #distributionstrategy #aibusiness #brandmoat #platformthinking #rabt