Branding Secret #73 – Own the Workflow. What’s the real reason Microsoft still dominates tech? Microsoft doesn’t chase hype— it locks into workflows. From documents to email to meetings to cloud, your daily work depends on them. And when a brand becomes part of how you work, leaving isn’t just a switch— it’s a cost. That’s the power move. Integration doesn’t just create convenience— it creates dependency. Follow for more branding secrets. #brandingsecrets #brandingstrategy #brandpsychology #brandmoat