What was once a niche corner of Dubai’s real estate market has become its most powerful growth engine. I’m not surprised to see a 10x increase in AED10M+ transactions since 2020. But what is remarkable is how quickly the landscape has evolved—not just in volume, but in buyer psychology. Confidence in off-plan luxury developments has soared—now accounting for nearly 70% of prime sales. What does this mean for investors? The shift isn't just about rising prices—it's about shifting preferences, evolving priorities, and new definitions of value. With major launches and masterplan announcements ahead, I believe we’re still only scratching the surface of what Dubai’s prime market can offer. Now is the time to think bigger, think longer-term, and think more strategically about luxury real estate in Dubai. For more information, reach out to me at: jor@sothebysrealty.ae #DubaiRealEstate #RealEstateMarket2024 #TheRightInvestment #DubaiTrends #JoelleRaad #Luxuryrealestate #Prope...