Last Friday I had the pleasure of being in the studio with the team at urbancarptackle working on a full product shoot and honestly, the attention to detail that goes into this gear is seriously impressive. From the materials and finishes to the small functional touches that anglers actually notice on the bank, everything is clearly designed by people who understand carp fishing properly. It’s always refreshing working with a brand that genuinely cares about both performance and aesthetics. If you’re heading to The Big One Show this weekend, make sure you swing by their stand and check the range out in person, photos are one thing, but seeing and feeling the quality up close is another level. I’ve dropped a few behind the scenes shots at the end of this post so you can see a bit of what went into creating the final images. #UrbanCarpTackle #CarpFishing #CarpLife #FishingPhotography #Brothercarp