Smash or Pass: What if these apps all had year-end reviews? Since Spotify Wrapped launched in 2016, tons of other brands have followed launching their own year-end reviews. Spotify Wrapped is an interesting case, because it makes “user data collection” seem trendy and fun instead of intrusive or scary. Here are some more apps I’d like to see a year-end review for (or not) 🤠 #spotifywrapped #yearendreview #marketing #digitalmarketing #brands