Inside the Scooby Scandal:
How Nathen Mazri and Frank Welker Out-Voiced Warner Bros.
When Nathen Mazri licensed Scooby-Doo from Warner Bros for Scooby-Doo EATS frozen foods, he got everything — brand guide, artwork, assets —
except the voice.
Warner said, “Sorry, we can’t release Scooby’s voice files.”
So Nathen did what no licensee had ever dared to do —
he went straight to the source: Frank Welker, the legendary voice of Scooby-Doo himself.
🎙️ Together, they recorded more than 20 original taglines, all written by Nathen Mazri — lines that made Scooby sound like he was hungry for justice… and pizza. 🍕🐶
It wasn’t just promo.
It was licensing history — the first time Scooby’s iconic voice was used in a third-party project through pure creative hustle, not corporate permission.
Because when studios say no, Nathen Mazri says “ruh-roh, yes!”
About Frank
He is the voice of many popular cartoon characters, such as George the monkey on the Emmy award winning show, “Curious George,” ...