Before the final render, there are hours of concept creation, simulation, iteration, and refinement. The car rig, the noodle physics, the compositing. This is what building the Hyundai x Samyang project actually looked like. ✦ Comment "LAUNCH" to create a similar concept for your next campaign with us! #CGI #Hyundai #Samyang #IONIQ6 #Blender #Houdini #AfterEffects #CreativeDirection #ProductVisual