‘Modern Minimalist’ by me for H&M Beauty 🩵 Second video I did for H&M Beauty’s Fragrance Campaign. The goal was for each video to bring out and emphasise the character of each scent. I knew for Modern Minimalist it had to be a video collage 🙌 Concept, Directed, Filmed & Edited by me Client: hmbeauty Talent: alishaboe Management: maisonmagnoliagroup Alisha’s Agent: yestanner Production: youarehereuk jeremygoold hmalpz christyankersen Set Design: vicente_ben_design Lighting: aaronpricephoto & christurnerphoto Make up: aimeetwistartistry Hair: liamcurranhair Location Manager: thomasm.clarke BTS: cassierasmussen Special thanks to the incredible H&M Beauty team ❤️ sagastbrg creativekipi & sabrinamvolz #HMBeauty #HMFragrance #AlishaBoe