"Women in Joburg" is not a target market. It’s a location.⁠ ⁠ One of the biggest mistakes in marketing is staying vague. If your targeting is purely demographic-driven, your results will always be a gamble. To win, you need an Avatar, a crystal-clear picture of one specific person.⁠ ⁠ When you get this specific, your marketing stops being a shot in the dark. It becomes a magnet that speaks directly to the soul of your ideal customer. Stop being vague and start being personal.⁠ ⁠ #MarketingStrategy #TargetAudience #CustomerAvatar #BusinessGrowth #BrandPositioning