Brand building is not a soft metric. It is the only way to make your paid advertising affordable long-term.⁠ ⁠ The Strategy: Focus on Longevity.⁠ ⁠ Consumers will pay for brand trust. There is a key stat that 75% of consumers will keep buying from a brand even if cheaper competitors become trendy.⁠ ⁠ The stronger your brand, the fewer touchpoints you need to convert a lead because people already know who you are. Stop gambling on temporary cost tactics. Invest in brand for long-term profit.⁠ ⁠ #BrandBuilding #Credibility #CustomerAcquisitionCost #PaidAds #LongTermStrategy