Platforms change daily. If you take a broad approach, you are making a costly mistake that wastes your entire ad spend.⁠ ⁠ It is becoming non-negotiable to be highly specific. You get reach, but no one clicks because the messaging is generic.⁠ ⁠ The Strategy: Speak Directly to the Persona.⁠ ⁠ Meta is focusing more on creatives. If you are targeting a specific audience, your visuals must speak directly to that persona. Stop wasting money on reach. Get specific and convert.⁠ ⁠ Full podcast on Youtube! Link in bio. 📌⁠ ⁠ #Targeting #AdSpend #BuyerPersona #MarketingStrategy #MetaAds