The real profit isn't in the first sale. It's in what happens after they buy.⁠ ⁠ Getting a new customer is 5 to 25 times more expensive than keeping one. If you stop marketing after the first Black Friday purchase, you're leaving the highest-margin money on the table.⁠ ⁠ The Problem:⁠ Businesses chase wins now, causing them to spend all their ad money on one-time purchases and leaving them scrambling for new customers in January.⁠ ⁠ The Strategy: Retention⁠ A great festive season separates itself by focusing on the customer's next step.⁠ ⁠ Increase Customer Value: You only pay once to acquire them, then make multiple sales.⁠ ⁠ Build Touchpoints: Create 4-5 different ways you communicate with that client after purchase.⁠ ⁠ It's hard for a client who has so many intentional touchpoints with your business to just pick up and leave. Set yourself up with a loyal base for 2026.⁠ ⁠ Check out the full podcast on Youtube! Link in bio.⁠ ⁠ #CustomerRetention #CLV #LongTermProfit #BusinessStrategy...