Stop minimizing the risk of your bonuses. If you want the client to value the offer, you must value the bonus.⁠ ⁠ The common misconception is that a bonus is a throwaway item. But what we've found is that if you treat the bonus as a standalone offering with clear, measurable value, the customer will value the entire kit even more.⁠ ⁠ Don't just throw things together. The perceived value of your bonus increases the likelihood of the client taking up the core offer, making the decision an easy one.⁠ ⁠ Check out our full podcast episode on Youtube. Link in bio. ⁠ ⁠ #ValueStacking #OfferCreation #PricingStrategy #BusinessTips #ValueProposition