Why do most festive campaigns fail?⁠ ⁠ It’s not the product. It’s the touchpoints. One ad or one post isn't enough to build trust in a crowded market. You need a journey.⁠ ⁠ Step 3: The Full Funnel Strategy. Attract → Educate → Convert → Retain.⁠ ⁠ According to Meta, full-funnel campaigns drive 32% higher conversions than awareness ads alone. If you aren't guiding your customer through these steps, you’re just making noise.⁠ ⁠ We explain exactly how to build this funnel (even if you have a small team) in our latest podcast episode.⁠ ⁠ #MarketingFunnel #CustomerJourney #DigitalMarketing #ConversionRate #SalesStrategy