Your goal isn't to sell a product at the top of the funnel—it's to build trust. ⁠ ⁠ Before a customer buys, they must say, "I believe you are the expert for this problem."⁠ ⁠ This is your Step One in creating awareness: Positioning as the Thought Leader.⁠ - You must earn their trust through multiple, valuable touchpoints.⁠ - Lead with education and common pain points.⁠ - Prove your expertise before you ever ask for the sale.⁠ ⁠ This thought leadership is how you cut through the noise and get customers to say, "Okay, I believe you."⁠ ⁠ Check out the full episode on Youtube! Link in bio. 📌⁠ ⁠ #Expertise #ThoughtLeadership #TopofFunnel #MarketingTips #BuildTrust