Who doesn’t want to sell more on their socials? 😂 I was helping one of my clients create her social media plan a few weeks ago and the difference already from posting with a purpose has generated her more leads in a week than what she normally gets in a month! She now understands the importance of a social media strategy and posting with a purpose behind it. So here’s what you need to do ⤵️ 1️⃣ Speak directly to your ideal student’s biggest frustrations & desires And I don’t just mean they want to earn more, go on more holidays, stop working all the hours. You need to remind them why they want those things. For example: they’re burnt out, they’re missing special events with family, they want more ££ in the bank to enjoy life, they want to choose their own hours… 2️⃣ Create content with a purpose If you want to get more leads into your nail course, then posting a photo of nails with “I have availability for clients” isn’t going to drive new students into the DMs. But sharing educa...