Here’s the letter. I’m reposting it because it feels important to sit with words like these.
For a long time, I couldn’t connect with Gucci. Not out of disrespect, but because something in it felt distant to me. Too polished. Too composed. I’ve always been drawn to fashion that trembles a little. Fashion that feels like it has a pulse.
Reading Demna’s letter stirred something unexpected in me. There’s a fragility in acknowledging a house’s past while admitting it needs air, risk, even discomfort to grow. I respect that kind of honesty. It feels less like a takeover and more like a conversation with history, with culture, with people like us watching and hoping to feel something real again.
Maybe I resisted Gucci because I didn’t see myself in it. Maybe I needed it to soften. To crack open a little. This letter feels like that first crack...
And I’m curious. In fashion, curiosity is everything.
#demna #demnagvasalia #gucci #rollingwaves gucci demna