Spending patterns don’t lie — and this data tells a powerful story. 📊 Boomers and Millennials are still leading alcohol spend in the US, while Gen Z is clearly rewriting the playbook. With just $3.1B annually, this generation is prioritising wellness, experiences, and value-driven choices over legacy habits. From a brand and business lens, this signals a strategic shift in consumer behavior: Health-first lifestyles are becoming mainstream Conscious spending is the new flex Brands must pivot from tradition to purpose, personalization, and community If you’re building products, campaigns, or experiences for the future, Gen Z isn’t a “target audience” — they’re the market signal. Adapt fast. Innovate smarter. Stay relevant. 🚀 #ConsumerTrends #GenZ #MarketInsights #DigitalStrategy #FutureOfBrands #DataDriven #BusinessGrowth #Digismarties